Selling Beauty Products on Amazon

There are no second thoughts on the fact that selling products on Amazon is easy. The e-commerce giant is the perfect platform for you to sell your products. Just because it is easy, it does not mean that you can do it just like that. There are a lot of things that you should know before starting your sales process with Amazon. In this article, we will see in detail the procedures to sell beauty products in Amazon.


There is absolutely no necessity for you to increase the traffic as many know Amazon and how to use it. You can easily have giveaways and promote the product and brand. There is no requirement for a warehouse to stock the inventory, and they will take care of the shipping process.

Amazon Restricted Categories approval

In Amazon, there are a few that come under gated categories and beauty products in one among them. Hence it is mandatory that you need to get approval before you start selling your products. It might be a small hurdle. But when it comes to business, it is filled with a lot of hurdles and to make it big, you need to cross them all.

The approval procedure is because Amazon has a reputation to maintain and they need to make sure that the products that you sell are safe for its customers and the information that you are providing is not misleading them in any way. There are many beauty products like hair serums, stem cell face serum, liquid lipsticks, makeup sets, etc that are being sold on Amazon and one should ensure that all these products are safe to use. The following documents need to be obtained to sell products under the beauty category.

Testing documentation

It is a report from an approved lab vouching for the safety of your product.

Commercial purchase invoice

This document is required in case if you want to re-sell the products. Remember that retailer’s receipts are not accepted. You need to have proper purchase invoice.

Brand Registry

It is necessary that you need to enroll the brand with Brand Registry if your product has a UPC code.

Amazon selling fees

This is one of the important things which you should be clear. Amazon takes a commission for every sale that you make. The commission will vary for different categories. For the beauty category, the commission that Amazon takes is fifteen percent per sale. You need to pay 39.99 dollars every month to register as a seller.

Amazon ranking

Amazon ranking is one thing that many people find it hard to understand. To explain things in simple words, Amazon works more like a search engine. There is an algorithm that decides the ranking of your product. There are a lot of parameters that are considered by Amazon for ranking of your product. They include Image quality, keywords, and title listing, the review quality and quantity, sales volume, and product description.


Many might have this whether I can make profits by selling beauty products in Amazon. The truth is yes you can make decent profits. There people who make four to five grand per month just by spending three to four hours every day. If you are able to position yourself properly, then there are good possibilities that you make good profits out of it.